Brand identities, creative direction and AI-powered visuals for brands that want to look as good as they are.
Independent graphic designer based in Cairo. I work with startups, restaurants and fashion labels across Egypt and the Gulf, from the first sketch to the final print file.
New brand identity for a multi-brand Egyptian fashion showroom.
GenZ's had grown from a showroom into a youth-driven fashion destination — 300,000+ customers, 25 governorates, 20+ events — but its look hadn't kept up. It needed one identity that could speak to Gen Z online, guide the team across branches and social media, and still feel proudly Egyptian.
Identity for an Egyptian streetwear collective where every drop is a curated archive.
Rchive wanted to become one of Egypt's leading streetwear collectives, with pieces that feel like artifacts, not just clothing. The risk was looking like every other hype brand. The identity needed to show authenticity, culture and quality over hype, and give the community something to belong to.