CREATIVEDIRECTOR
Branding/Creative/AI Production
Brand identities, creative direction and AI-powered visuals for brands that want to look as good as they are.
- 6+
- Years of practice
- 120+
- Projects delivered
- 40+
- Clients
- 9
- Countries
NowDesigning packaging for a Cairo tea brand and sketching a new Arabic display face.
Worked withQool Amim, My Cib, Cizaro, Seven By Tamer Hosny, Genz's, Kemet Foods, Pixel Agency +6
More about me ↗
I'm Yusuf Mutasim, a creative director from Cairo. I build brands from the first idea to the last detail: identities, campaigns and AI-powered visuals that people remember.
I love bold type, strong colour and Arabic letterforms, and I use AI production to take ideas further and faster without losing the craft.
I've worked with fashion labels, startups and retailers across Egypt and the Gulf, and every project starts with one question: how should people feel about this brand?
- 6+
- Years of practice
- 120+
- Projects delivered
- 40+
- Clients
- 9
- Countries
- 01Brand identity
- 02Posters & print
- 03Packaging
- 04Social & motion
- 2024 — NowIndependent designerFreelance
- 2021 — 2024Senior designerStudio Nile
- 2019 — 2021Junior designerPixel Agency
Qool Amim · My Cib · Cizaro · Seven By Tamer Hosny · Genz's · Kemet Foods · Pixel Agency · Studio Nile · Sahla · Moda Store · Wahat · Cairo Jazz Club · Nile Roastery
Designing packaging for a Cairo tea brand and sketching a new Arabic display face.